Why Settle On Customer Feedback From
Just Any Mystery Shopper Service?
"A positive impression leads to a bond between the consumer and the concept. That bond leads to a transaction that contributes to immediate short term growth and has the power to create a relationship that can last a lifetime. "
- Don Bode, founder
Consumer Research Group
High quality Customer Feedback, one of the most powerful management tools available to
the senior management of the retail chain store organizations today. But choosing a
reputable shopper service or feedback provider can be crucial! Now the advantages of
the Consumer Research Group are available to both regional and national concepts. In
just ten years CRG has earned a solid reputation for providing hard hitting, high
quality (Guaranteed in writing!), yet cost effective, customer feedback.
Our Customer Feedback is:
 | Responsive |
| Rewarding |
| Reliable |
Responsive
- First of
all, we listen to your needs and wants. While the goals may be similar, we at CRG
believe no two organizations have identical concerns. You won't see us pull any
assessment forms off the shelf and attempt to make it work for 
you and your company.
But, we will bring experience along with tried and proven formats to the table.
The foundation of
our results getting service is a reporting format. The basic concept was developed
in 1991 through the guidance of the Market Research Association of America. Since
then customized versions have logged in a total of in excess of 29,400 field assignments.
Our experience has taught us today's retail management want and need customer feedback. But, they want it presented in a concise yet informative format. Data that has been translated and summarized into management information. Not just another stack of paper! We believe the value of our service lies in bringing you, the retailer, valid feedback presented in the professional manner you want and deserve, all while it's still news!
Rewarding - Maximal rewards of a customer feedback service will only be realized if the front line servers feel the service is supporting them, not attacking them. Unprecedented performance can be expected when the server interfacing with the customer believes their shopper service is on the look out for people doing it right! Looking for opportunities to reward and recognize employees giving exemplary service. The kind of service that not only keeps customers coming back, but telling others!
CRG's exclusive,
results getting
Reward and Recognition option is an exclusive "Turn-Key" motivational tool available only to CRG's
business partners. The "Shopper's Choice®" award was designed around a
"star of quality" concept recognizing both individual and team
performance. An attractive Shopper's Choice Lapel Pin is awarded to individuals that
are found taking customer satisfaction to a higher level. A Shopper's Choice Wall
Plaque is presented to the facility that proves they are the "shiniest link in your
chain" when it comes to keeping their customers happy! Be sure to
include this vital option in your CRG service package for maximal results!
Reliable - Quality and reliability must both be present if optimal value is to be expected. While we will never take them for granted, we continually receive praise for reliability, always being there as promised.
Many of our business partners today came to us looking for reliability and timelines. Some actually suffering from less than expected service by our competitors until finding us. While there are obviously others, we have found these to be a few of the main reasons our partners have chosen us as there professional secret shopper service. What would YOURS be?
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